BRAND MANAGEMENT & MARKETING SPECIALIST

Self Employed / Freelance  |   December, 2021 - Present   |   Nosara, Costa Rica

• Developed brand identity, positioning, and creative strategy for lifestyle and hospitality businesses across Costa Rica and Europe.

• Co-created and helped grow KAYA Nosara — a catamaran experience turned community brand — now operating at full capacity.

• Consulted on voice, visual direction, and content strategy for early-stage businesses ready to grow or reinvent.

• Currently expanding into full-service creative production under my own agency (coming soon).
  

SOCIAL MEDIA & INFLUENCER MANAGER

Timeless Investments   |   November. 2021 - April, 2022   |   Berlin, Germany

• Developed and executed data-driven social media strategies, driving brand discovery and engagement.

• Managed influencer relationships, increasing brand visibility and achieving a 40% increase in social media engagement.

• Oversaw content creation, maintaining a consistent and cohesive brand image across all platforms.
  

PROJECT MANAGER

MAFUTA   |   November. 2020 - August. 2021   |   Hamburg, Germany

• Directed marketing staff, overseeing hiring, training, and performance evaluations.

• Developed relationships with client stakeholders and led kickoff and status meetings to communicate project expectations.
  

CUSTOMER RELATIONS MANAGER

ATTIRE THE STUDIO   |   Dec. 2019 - Feb. 2020   |   Hamburg, Germany

• Supervised daily operations and sales functions to maximize revenue, customer satisfaction, and employee productivity.

• Handled customer complaints, providing timely solutions and alternatives.

JUNIOR PROJECT COORDINATOR

Pulse Advertising   |   Apr. 2019 - Nov. 2019   |   Hamburg, Germany

• Communicated with clients to discuss project objectives and requirements.

• Developed project budgets and allocated money for important purchases and orders.

• Planned and executed social media campaigns, researching new and relevant influencers and potential brand partners, as well maintaining databases.
  

DATA ANALYST

Snap Inc.   |   Dec. 2017 - Oct. 2018   | Los Angeles, USA

• Delivered engaging Live Stories, Shows, Editions, and other content on Snapchat to users across the globe.

• Reviewed large amounts of global data across multiple platforms to determine operational impacts and needed actions.

JUNIOR CAMPAIGN MANAGER

HIVE Management  |   Nov. 2016 - May. 2017   |   Hamburg, Germany

• Supported influencer-led brand campaigns, including content development and community engagement.

• Worked closely on the launch of “Pamstrong,” a digital fitness program by Pamela Reif.